No More
Sh***ty Managers.

Give the right coaching to get the best results with over 65 concise, anonymized, and objective performance growth goals.

Creatives

+

Strategists

+

Brand Marketers

+

Creatives + Strategists + Brand Marketers +

First-time Managers

Time-strapped Supervisors

Struggling Employees

Team
Consistency

Use Good Goals as an objective measurement for performance improvement.

Use Good Goals to define the standard of excellence for your team.

Use Good Goals to provide thoughtful guidance when you’re time-starved.

Use Good Goals as a foundation for your developing management style.

Good Goals are individual performance growth goals specifically crafted for creatives, strategists, and brand marketers at every level in any company.

  • Entry-level

    19 Goals for new hires or individuals new to the industry to establish a strong foundation of good behaviors.

  • Mid-level

    21 Nuanced goals for experienced individuals ready to take on more responsibility and support company objectives.

  • Senior-level

    16 Management and leadership goals to help individuals set vision and achieve goals.

  • Soft Skills

    12 Experience-agnostic goals to build self-confidence and foster collaboration.

Action-first,
Success-oriented,
& Emotion-free.

Good Goals are written dispassionately purposefully because it’s about the behavior, not the person. Each goal begins with a desired behavior and concludes with a definition of success.

65+ Goals Made to Make People Better.

Better at Growing.

Employees learn what behaviors and habits to prioritize for improvement when they have clear and objective goals to reference.

Better at
Setting Goals.

Managers grow their teams cohesively with consistent, behavior-focused, and measurable written feedback.

A Culture Expense That Creates Tangible Value.

Good Goals
$250.00
One time

Over 65 individual performance growth goals specifically crafted for creatives, strategists, and brand marketers at every level in any company.

✓ Access to the initial set of 65+ goals
✓ Concise, anonymized, and objective
✓ Filterable by experience level
Good Goals Lifetime
$450.00
One time

Get lifetime access to Good Goals: every update, every new goal, and every not-yet-dreamt of feature.

✓ Unlimited lifetime access
✓ Concise, anonymized, and objective
✓ Filterable by experience level

Tailored Guidance to Get Your Team on Track.

Good Goals + Consulting
$500.00
One time

Get access to over 65 goals plus 2 hours of virtual consulting for customized goals, personalized performance plans, and expert manager coaching.

✓ Access to the initial set of 65+ goals
✓ 2 hours of virtual coaching
✓ Made-to-order goals & tailored performance plans
✓ Manager coaching
Good Goals Lifetime + Consulting
$700.00
One time

Get lifetime access to Good Goals plus 2 hours of virtual consulting for customized goals, personalized performance plans, and expert manager coaching.

✓ Unlimited lifetime access
✓ 2 hours of virtual coaching
✓ Made-to-order goals & tailored performance plans
✓ Manager coaching

  • “Shiloh's mentorship style is the backbone of my career success.”

    Aggie Ng | Senior Product Designer, LinkedIn

  • "Shiloh's the type of mentor you wish you could bottle up, so the fact that he’s been able to distill this expertise into Good Goals is a gift to anyone looking to level up their career and foster an amazing company culture."

    Leona Frey | Award Winning Creative Director

  • "Shiloh has a wealth of knowledge with the experience to back it up. His feedback helped me to sharpen my focus and take my thinking to the next level."

    Melvin DeBerry | Art Director, Meta

  • "Shiloh gives you frameworks—not platitudes—for healthy work relationships, so you can weave in your own strengths and style them for yourself. "

    Tarini Shrikhande | VP Brand, ex-Deloitte

  • "Shiloh's knack for setting clear, actionable goals not only elevated the team’s performance, it helped build our team culture. If you’re a manager looking to inspire and empower your team, Shiloh’s Good Goals are a must-have."

    Joe Ciuffo | Head of Marketing, Enterprise AI

Management

Soft Skills

Technical Competency

Management Soft Skills Technical Competency

Entry-level

Mid-level

Senior-level

Entry-level Mid-level Senior-level

People-First

Objective

Actionable

People-First Objective Actionable

No More Sh***y Managers.

What I believe is pretty simple: when people combine an understanding of their strengths and opportunities for improvement with clear and actionable goals, they grow exponentially, and quickly.

On the other hand, when people struggle with self-awareness, reliable sources of feedback, and objective goals, they flounder. Skill gaps start to feel like character deficiencies.

The problem is that even the best managers–ones that can recognize the need and communicate the solutions–tend to address growth inconsistently. A slack here, a comment in a one-on-one there, or quick feedback post-meeting puts the onus on the employee to construct a growth plan abstractly.

I started writing these goals to give my direct reports something reference-able to guide their behaviors: goals that originated from personal experiences written without personality. And goals that recognized their unique position within the organization written generically so they could be internalized and addressed objectively.

Applying the above is how I’ve been able to meet insane deadlines while keeping retention high at early- and growth-stage startups. When you focus on the people, the impossible is possible.

My hope is that Good Goals can help level the playing field for managing talent across all levels, creating humans that feel more fulfilled and teams that perform their asses off 🚀

— Shiloh

Shiloh is a team and brand builder. A creative-turned-business leader. People-focused and wonder-obsessed. Meet Shiloh.